How to setup your RSS Feed

   RSS is brilliant; a truly great and valuable technology to use in automating the marketing of your website or blog. The content they beam to your subscribers automatically will be, without doubt, a massive boost to the professionalism of your blog or website as well as to its number of visitors.

RSS feeds “syndicate” your content (that is,publish it simultaneously to many places automatically) and have many benefits, not least that your new content is beamed directly to your subscribers and they do not have to come looking for it. It’s a little bit like the convenience of knowing that you can find something really good to watch on your favorite TV channel, rather than having to leave your home to go look for the movie in the local Video store. Email Spam is gone forever too under RSS marketing because you can just delete an RSS feed if you find that you are being spammed by it.

Chances are that you have seen or heard about RSS online before but may not fully understand what it is –

RSS is a little ambiguous and it sounds a little complicated (because it uses big words like “syndicated” and “aggregator”). In fact, I’m willing to bet that it is the minority of you, rather than the majority who have knowingly used RSS and fully understand what it is … That’s where this article comes in. Here I’m going to get you started with RSS – What it is, how its use can benefit you, and how to use it – I’m even going to turn you into your very own Radio-Show host :)

Trust me when I say that RSS is simple to use and is certainly not as complicated as it sounds; please don’t worry that it is a new thing to you – Try it out and practice!

RSS is often quoted as standing for Really Simple Syndication, though it began its life as RDF Site Summary in the late 1990s. The term RSS describes a family of web feeds used to publish frequently updated works – things such as blog entries, news headlines and video in a standardized format. RSS feeds are the basis of anything that is syndicated online, such as Podcasts, Videocasts etc. It provides a means for you to send out bite-size information about when an update or important piece of content is added to your website, straight to your readers.

You can subscribe to an RSS Feed wherever you see the orange logo ( it’s not always orange) at the top of this article.

When a website visitor subscribes to your RSS feed, they will automatically receive a link to whatever new content that you have published and that information will go straight to the “Inbox” of your subscribers’ feed readers. It will be in the form of a short piece of description about the new content and will contain a link to that content that they can follow if they wish.

When you visit the web-page that houses the RSS feed, you will be given the option to subscribe by a window that is at the top.

So, before you can go off creating your own RSS feeds, you must understand what you will get as a result when you subscribe to an RSS feed.